Tips for Improving Content on Your Website

  • Use an inform­at­ive tone. You’d be sur­prised how much traffic flows to your web site when people are try­ing to find inform­a­tion. If you have cre­ated an art­icle topic that people are inter­ested in with the proper search tags, you will build hits to your web­site and poten­tially build busi­ness. Research a topic that is part of your busi­ness product or ser­vice. Be sure to acknow­ledge sources for your information.
  • Keep your con­tent clean and simple. Avoid using too many com­plic­ated words that con­fuse the reader. Writ­ing should be honed down to the few­est num­ber of words that get your point across. For­cing a reader to muddle through long win­ded descrip­tions is a sure way to lose their interest. Work on per­fect­ing a writ­ing style that is friendly and fun. Use humor if pos­sible to keep a light tone.
  • A good art­icle begins with an intro­duc­tion. Next provide the inform­a­tion that was out­lined in the intro­duc­tion. Bul­let points are an effect­ive way to keep your con­tent inter­est­ing. Some authors provide using short para­graphs. Insert­ing sub head­ings also adds interest to your art­icle. Fol­low up with a con­clu­sion that reviews some of the inform­a­tion in your content.
  • Use descript­ive adject­ives to liven up your writ­ing. Don’t for­get the similes and meta­phors. Similes use “like” and “as”. For example “She ran through the woods like a gazelle.” Or “He was as slow as molasses.” A meta­phor describes a noun as if com­pared to another object dir­ectly. For example “My Dad is a bear in the morning.”
  • Be sure to provide links at the bot­tom of your art­icle to ensure more searches to your web­site from search engines. Joomla provides a simple method to add links or tags in the K-​2 exten­sion for art­icle writ­ing. Don’t for­get to update the meta-​tag title, descrip­tion, and keywords.

Util­iz­ing these tips should make writ­ing your con­tent easier and your res­ults more effect­ive.